Inbound Marketing Pays Off

Vanco Payment Solutions faced the challenge of repositioning themselves from a general market payment processor to a specialized processing provider for faith-based and nonprofit organizations.

How would they gain market awareness and grow their presence as thought leaders in their new targeted sector?

Read the case study and see the results:

• Increase in Organic Search Traffic: 1,110%
• Increase in Email-Generated Site Visits: 1,000%
• Number of Qualified Marketing Leads: 760 
• Growth of New Subscribers to Blog: 333% 
• Landing Page Conversion Rate: 25%
• Increase in Web Traffic from PPC: 33%